Trust is a scarce commodity in properties
February 17, 2017

In properties, market confidence determines the boom and doom of the industry. To property buyers and investors, trust can make or break a deal. In this digital world, trust is more valued than ever. Unfortunately, trust is increasingly rare to be found in industry stakeholders and the mass media.

Have something up your sleeve?

It is interesting to see how the stakeholders with vested interest interpret the market data in their favor, and craft a deceiving and misleading picture to place their products in a good light.

When it is time for budget announcement, we heard property agencies speculating that the government may tweak cooling measures and relax ABSD because of a considerable market correction.

When it is time for developers to announce financial results, we heard stock analysts telling investors that now could be a good time to buy property stocks which is best to ride on market rebound.

Where there are more new projects launched last quarter and even more new projects waiting to be launched, we heard noises that the rising transaction volumes show signs of potential pick-up or market recovery.

Their speeches and articles follow the same pattern: Manipulate relevant or irrelevant data from different sources to illustrate why a particular market segment is promising or non-performing – all for the sake of marketing a property-related product or service.

Once a media publish the news, the other media immediately replicate the same story without questioning. The mutual back-scratching coherent act works best to amplify the intended message.

True or not? Nobody cares.
Believe it or not? It’s up to you.
Can make money or not? It depends on your luck... read more

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